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As we celebrate the season of love, it's time to show your social media strategy some affection! The Key Performance Indicators (KPIs) you need to keep your social media sparkling and successful are broken down into an easy to follow guide.
Engagement Rate: Hearts & Likes
Ever wonder if your audience likes you back? The engagement rate tells you just that. It measures likes, comments, shares, and reactions, giving you insight into how much love your posts are receiving. It's the ultimate validation!
Follower Growth: Growing Admiration
Keep track of how your follower count blossoms over time. This KPI is like counting the number of admirers who are smitten by your content and can't get enough of you.
Reach and Impressions: Spreading the Love
Want to know how many people have seen your content? Reach is the number of unique users who've laid eyes on your post, while impressions are the total number of times your content is displayed. Think of it as your content's billboard on the internet highway!
Click-Through Rate (CTR): Love at First Click
Got a link or call-to-action in your post? The click-through-rate tells you the percentage of users who couldn't resist clicking. A high CTR means your content is captivating and drives users to take action.
Conversion Rate: Sealing the Deal
The conversion rate measures how many users completed a desired action after clicking from your social media. Whether it's signing up for a newsletter or making a purchase, this KPI tells you how effective your content is in winning hearts and commitments.
Share of Voice (SOV): The Popular Vote
How loud is your brand's voice in the social media crowd? Share of Voice measures the percentage of mentions your brand has compared to competitors. It's all about being the life of the party and owning conversation.
Sentiment Analysis: The Mood Ring
Are your mentions full of love or a bit lukewarm? Sentiment analysis evaluates the overall sentiment (positive, negative or neutral) of conversations about your brand. Keep the mood sweet and positive!
Customer Response Time: Swift Replies
In the world of instant gratification, how quickly you respond to customer inquiries can make or break your reputation. Track your average response time and aim for swift replies to keep your audience happy and engaged.
Video Views and Completion Rates: Captivating Content
Is your video content binge-worthy? This KPI measures how many views and the percentage of viewers who stick around till the end. Captivate your audience and keep them watching!
CPC and CPM: Cupid's Budget Arrows
Running paid social ads? Cost per click (CPC) and cost per thousand impressions (CPM) are your budgeting allies. They measure the cost-effectiveness of your campaigns, ensuring you get the most value for your investment.
Show your strategy some love and watch your social media presence flourish!
Contact us today to get started on optimizing your social media strategy and making your KPIs work wonders.
