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Valentine's Day is often associated with romantic love, but it's also a fantastic opportunity for companies to spread the message of love and kindness in many different ways. Here are some ideas to help you think outside the box:
Social Media Posts
Encourage your audience to share stories of love and kindness. For example, a jewelry brand could invite customers to share their engagement stories featuring the brand's rings. Use a unique hashtag to collect and feature these stories.
Celebrating American Heart Month
February is American Heart Month, a time to promote heart health. Companies can share heart-healthy tips and encourage their audience to take care of their hearts. For instance, a fitness brand could share workout routines and healthy recipes. The NHLBI provides resources and tips for promoting heart health during American Heart Month.
A Love Angle on Black History Month
Valentine’s Day and Black History Month are both celebrations of love and resilience. In 2020, Netflix celebrated Black History Month by highlighting Black love stories from their shows and movies, such as The Photograph and Someone Great. They shared posts on Instagram featuring romantic moments from these films, paired with captions celebrating Black love and culture.
Supporting Charities
Partner with local or global charities to spread the message of love. For example, a clothing brand could donate a portion of their Valentine's Day sales to a charity that support underprivileged children.
By going beyond the traditional route, companies can make a positive impact and spread the message of love in meaningful ways.
Join us in spreading love this Valentine's Day! Share your stories, support heart health, celebrate Black History Month, or support a charity. Let's make this Valentine's Day about more than just romance.
