Build your LinkedIn company presence

Last updated: January 2026
 
A strategic guide to setting up your LinkedIn company page
 
Whether you're launching your company page for the first time or refining an existing one, this guide walks you through the setup process with clarity and intention. It’s not just about filling in fields, it’s about building a presence that reflects your brand tone, meets audience needs, and shows up in search.
 
Inside, you’ll find:
Strategic guidance on visual identity, messaging, and discoverability
A modular checklist covering profile photo, banner, About section, custom buttons, featured posts, and more
Exercises to help you define your brand tone and audience positioning
AI prompts to support content development
Decision frameworks for showcase pages and featured content
A final alignment check and ongoing maintenance checklist
 
This document is part of our LinkedIn company page toolkit, which offers deeper support for company page growth, engagement, and visibility. If you need to explore whether to build a LinkedIn company page, first read: "Your brand's home on LinkedIn". 
 
Download the guide, work through it at your own pace, and start building a presence that’s worth following.