Your brand's home on LinkedIn

Last updated: August 2025
 
This short guide helps teams rethink what a LinkedIn company page is actually for, and why it’s no longer optional.
 
It’s built for teams who want clarity. Whether you're hiring, partnering, or simply showing up with more consistency, this resource lays out what a page does, how it supports your team’s voices, and why it matters now more than ever.
Inside the guide:
 
A clear breakdown of what a company page adds
Strategic reasons to build one (even if you're already active)
Tips for making it work without overcomplicating things
 
It’s focused. It’s practical. And it’s designed to help you show up with purpose.
 
Coming soon: This guide will form part of the full LinkedIn company page toolkit — built for visibility, credibility, and connection