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Updated October 2025
Your team’s LinkedIn posts can reach 5X more people than company pages, yet, many businesses struggle to get their teams to post consistently. The key? Make it habit-forming and personally valuable.
Help your team see the value
People post when they see a direct benefit. Provide training on:
Building a presence that attracts opportunities
Sharing insights and engaging with industry trends
Showcasing expertise, not just promoting the company
Encourage posts about their role and industry, not just company updates.
Leadership sets the tone
Executives often hesitate on LinkedIn. Structured training can help them:
Post updates, blogs, and articles
Engage with relevant content
Network effectively through LinkedIn
When leadership posts consistently, the team follows.
Make posting a habit, not a burden
Instead of sporadic efforts, integrate engagement into workflows:
Share takeaways from talks and conferences
Provide simple post templates
Recognize engaging contributions from the team
Authenticity over promotion
Instead of pushing company updates, encourage people to:
Share learnings from experience
Write about industry trends that excite them
Join discussions with thought leaders
Authentic posts build real connections, not just brand visibility.
Overcoming common roadblocks
Even with encouragement, some may hesitate. Address these concerns:
"I don’t know what to post." → Offer inspiration: conference insights, articles, challenges
"I don’t have time." → Show how a quick post takes 5 minutes
"Are my posts good enough?" → Remind them LinkedIn is about sharing, not perfection
Turn LinkedIn into a real asset
Boosting engagement starts with making posting easy, valuable, and routine. SiVA's Mastering LinkedIn package helps teams build a strong presence, without the guesswork.
