With the April 5 deadline for TikTok’s potential U.S. ban fast approaching, uncertainty continues to swirl around the platform’s future.

Creator content is a powerhouse, delivering 12x more impressions and 17x more engagement than brand-owned content.

From the TikTok ban to shifts in user behavior on Meta platforms, marketers need to stay agile and informed.

This Blue Monday is tougher this year with the usual winter doldrums and the first official day of the TikTok ban in the U.S.