03 Website: Target audience

Define your audience, refine your strategy  
 
Understanding your audience is the key to building a website that resonates and converts. By identifying your primary audience and gaining insight into their needs, you can tailor your website’s design, content, and features to meet expectations and drive meaningful engagement.  
 
This guide provides everything you need to define your target audience, including a detailed sample persona, step-by-step instructions, and recommended tools. Plus, explore how AI can streamline the process, helping you craft precise and effective audience personas with ease.  
 
With a strategic approach to audience definition, you’ll enhance user satisfaction, boost conversions, and ensure your website works as a powerful asset for your business.