02-1 Website: Purpose workshop

Define your website’s purpose in just one hour
 
A strong website starts with a clear purpose, but getting stakeholders aligned can be challenging. This website purpose worksheet and facilitator’s guide helps businesses efficiently navigate the process, ensuring clarity and actionable results in just one hour.
 
This resource includes everything you need to lead a structured and productive discussion. Work through key exercises to understand the website’s purpose, identify business goals, define a purpose statement, and explore the implications of that purpose for design, content, and strategy.
 
The separate facilitator’s notes document provides a step-by-step guide for leading your team through this process, ensuring alignment and meaningful outcomes. Whether you're launching a new website or refining an existing one, this tool will help you set a strong foundation.
 
Get your team on the same page and build a website with real impact.