Website: Functionality & features

Build a website that works for your users and your business.
 
This practical guide helps small teams and business owners plan the functionality, features, and technical setup of a website with clarity and confidence. Whether you're starting from scratch or refining an existing site, you’ll learn how to make informed decisions that align with your goals and avoid common setbacks.
 
Inside, you'll find:
A breakdown of essential website features like responsive design, fast load times, and intuitive navigation
Guidance on integrating tools for e-commerce, SEO optimization, contact forms, and social media
Clear explanations of technical requirements—from hosting and CMS selection to security and scalability
A step-by-step approach for evaluating third-party integrations and selecting tools that truly fit your setup
A documentation framework to help teams stay organized and aligned as the site evolves
 
Designed for marketers, founders, and non-technical teams who want a reliable, scalable website that’s built with intention and works hard for their brand.