Website: Analytics & performance

A strategic guide for data-led decision-making
 
In today’s digital landscape, a great website isn’t enough. To stay ahead, teams need to understand how users engage, where performance lags, and what actions drive real results.
 
This extensive guide helps lean marketers and strategists move beyond surface-level metrics into actionable insights. The document covers: 
Tool selection for tracking user behavior and traffic performance
Behavioral analytics to uncover friction points and conversion blockers
Traffic source analysis to assess visibility, outreach, and campaign impact
Goal and conversion tracking for both B2B and consumer-focused sites
Attribution modeling to understand channel influence across the full user journey
Predictive value frameworks that estimate long-term engagement with minimal setup
Real-time analytics for responsive decision-making during live campaigns or events
Visualization techniques to communicate insights clearly and confidently
Dashboard-building tips for small teams without technical support
Reporting rhythms and checklists to keep analytics accessible and consistent
Practical strategies for turning performance data into meaningful growth
 
This guide helps you track what matters and act on it.