TikTok migration playbook

Last updated: August 2025
 
This playbook reflects current migration strategies. We’ll update it once the future of TikTok’s U.S. operations is confirmed.
 
Note that recent developments may impact the M2 migration — stay tuned for updates: find out more
 
A free resource for small businesses, marketers, and brand teams navigating the TikTok transition
 
If your business relies on TikTok for visibility, engagement, or audience growth, the upcoming shift to M2 (the U.S.-only version of TikTok) could impact how and where your brand shows up online.
 
This toolkit is designed to help you:
Audit your current visibility strategy
Decide whether M2 is the right move for your brand
Plan messaging and content updates
Explore alternative platforms and audience touchpoints
Track key metrics 
 
Whether you're a small business, B2B brand, or marketing consultant, this resource gives you a clear starting point to adapt quickly and confidently.
 
What’s inside:
A migration readiness scorecard
A visibility pivot planner
A content repurposing worksheet
A step-by-step checklist to guide your next moves
 
This toolkit is free to download and built for practical use, providing a clear way to assess your options and take action.