TikTok migration playbook

Last updated: November 2025
 
A free resource for small businesses, marketers, and brand teams navigating TikTok’s ongoing uncertainty.
 
If your business relies on TikTok for visibility, engagement, or audience growth, potential changes to the platform could impact how and where your brand shows up online.
 
This toolkit is designed to help you:
Audit your current visibility strategy
Decide whether TikTok is still the right move for your brand
Plan messaging and content updates
Explore alternative platforms and audience touchpoints
Track key metrics
 
Whether you’re a small business, B2B brand, or marketing consultant, this resource gives you a clear starting point to adapt quickly and confidently.
 
What’s Inside
A migration readiness scorecard
A visibility shift planner
A content repurposing worksheet
A step-by-step checklist to guide your next moves
 
This toolkit is free to download and built for practical use, providing a clear way to assess your options and take action.