Strategic networking on LinkedIn

Last updated: January 2026
 
A guide for teams ready to move beyond broadcasting — and into meaningful, strategic interaction.
 
Consistent posting on LinkedIn matters: accounts that post 6–10 times per week see up to 5,000 more impressions per post. But interaction is what drives real visibility. The LinkedIn algorithm prioritizes posts that spark conversation, with comments carrying twice the weight of likes.
 
And now, with AI tools scanning and interpreting public LinkedIn activity, your comments and posts have an even longer shelf life. Clear, thoughtful engagement helps AI understand your expertise — which means your insights can surface beyond your network, even outside LinkedIn.
 
This guide helps companies build momentum on LinkedIn in a way that feels human, sustainable, and strategic. It focuses on the small, everyday actions that build trust — not just traffic.
 
What’s inside
How to interact with others’ content to build recognition
Why commenting as your brand matters more than posting alone
How AI reads your posts and comments — and how to write in a way that helps you get discovered
Tips for personal connection requests (without pitching)
A simple 3‑step guide to using the “bell” feature to follow key accounts
Practical exercises to help teams shift from passive to participatory
A cheat sheet on responding to comments, joining conversations, and building a consistent presence
 
This resource is part of the LinkedIn company page toolkit.