Strategic networking on LinkedIn

Last updated: September 2025
 
A guide for teams ready to move beyond broadcasting
 
Consistent posting on LinkedIn matters: accounts that post 6–10 times per week see up to 5,000 more impressions per post.
 
But interaction is what drives real visibility. The LinkedIn algorithm prioritizes posts that spark conversation, with comments carrying twice the weight of likes.
 
This guide helps companies build meaningful momentum on LinkedIn, with practical tips for engaging, commenting, connecting, and responding in ways that build trust, not just traffic.
 
What’s inside
How to interact with others’ content to build recognition
Why commenting as your brand matters more than posting alone
Tips for personal connection requests (without the pitch)
A simple 3-step guide to using the “bell” feature to follow key accounts
Exercises woven throughout to help shift from passive to participatory
 
This resource is free for now and will soon become part of the LinkedIn for Companies series.