Smarter search

Last updated: July 2025
 
Smarter search starts here
 
As AI tools reshape how content gets discovered, your strategy needs to evolve.
 
This short guide highlights five practical shifts to keep your brand visible across conversational platforms, task-based search flows, and content aggregators.
 
Whether you’re publishing blogs, building landing pages, or contributing to forums, these slides willl help you design content that’s easier to interpret, cite, and surface through AI-powered systems.