Small business influencer guide

Last updated: November 2025
 
Grow your business with authentic influencer connections
 
A practical 5‑step guide for small businesses to navigate influencer partnerships 
 
What’s inside
This guide walks you through:
Finding the right influencer: Local voices, industry experts, and real customers who resonate with your audience.
Choosing the best platform: Instagram, TikTok, LinkedIn, and more — go where your customers already spend time.
Picking the right content format: Short‑form videos, live Q&As, carousels, and authentic user‑generated content.
Collaborating on any budget: From gifting and affiliate programs to event collaborations.
Avoiding common pitfalls: Spot fake influencers, align audiences, set clear agreements, and track performance.
 
Why it matters
Influencer marketing isn’t about chasing follower counts — it’s about building trust and visibility through real engagement. This guide gives small businesses a framework to start smart, stay authentic, and grow sustainably.
 
 
Download the free guide today
Help your business connect with the right voices.