Rethinking search

Last updated: July 2025
 
Staying grounded in a shifting landscape
 
Search is evolving fast — but the foundation still holds. This downloadable flyer gives teams a quick, readable overview of what’s changing, what’s staying the same, and how to adapt without starting from scratch.
 
Inside you'll find:
A breakdown of emerging search types: AI, GEO (location based), Social, and SEO (search engine)
5 short exercises to spark team discussion or solo reflection
A quick win checklist to make your existing content more visible
Tips on adapting formats for AI tools, voice search, and social platforms
Ideas on measuring success beyond traditional rankings
 
This resource is ideal for small teams, content creators, and B2B marketers looking to stay visible without chasing every trend. It pairs neatly with our broader guides — but stands alone as a clear, helpful starting point.
 
Download the flyer to start aligning your strategy with how people actually search