LinkedIn video optimization

Last updated: January 2026
 
Make Video Work on LinkedIn
 
Visibility‑first guidance for short‑form video.
 
This checklist gives B2B marketers and small teams practical steps to increase reach on LinkedIn. It works whether you’re sharing filmed clips, repurposed footage, or simple layered formats. Clear actions along with an algorithm‑aware structure.
 
What’s inside:
Clear guidance for setup, editing, and tagging
Visibility tactics aligned with how LinkedIn distributes video in 2026
Fast, low‑lift adjustments that improve engagement and watch time
 
This is part of the LinkedIn company page toolkit