LinkedIn video optimization

Last updated: July 2025
 
Make video work on LinkedIn: 
Visibility-first tips for short-form video content.
 
This checklist helps B2B marketers and small teams get more reach from their LinkedIn videos. Whether you're using filmed clips, repurposed footage, or layered formats. Simple steps. Search-smart structure.
 
What’s inside:
Clear guidance for setup, editing, and tagging
Visibility tactics designed for LinkedIn’s algorithm
Fast adjustments that improve engagement