Instagram indexing guide

Last updated: July 2025
 
Instagram posts from public Business and Creator accounts are now indexed by Google, meaning your Reels, carousels, captions, and profile info can appear in search results, even outside the app.
 
This guide helps you audit your content, understand what’s changing, and adapt your strategy to stay visible.
 
Whether you're a lean B2B team, a solo founder, or a creator-led brand, this resource walks you through:
 
What indexing means for your brand
How to review and optimize older posts
What to update in captions, alt text, and visuals
How to align tone and keywords across platforms
What to consider if you want to opt out
 
Part of our Search visibility hub.