Digital strategy: Yes factor checklist

Trust, credibility, and internal influencers make your brand easier to buy from
 
Buying decisions aren’t just about features or pricing — they’re about trust. In today’s market, businesses don’t just evaluate products; they evaluate the people behind them.
 
The brands that win aren’t the ones with the loudest ads, but the ones that are visible, credible, and easy to engage with. Internal influencers, peer recommendations, and social proof shape buying decisions more than ever.
 
This checklist is designed to help you:
 
Build credibility that makes your brand the obvious choice
Activate internal influencers to strengthen trust
Leverage social proof to reinforce reputation
Remove friction from the buying process
 
Use this framework to shift from selling to being the brand buyers naturally say yes to.