Digital Strategy: Employee advocacy starter kit

This quick guide helps you build a more human, less corporate approach to employee advocacy. It’s designed for teams who want to move beyond scripts and spark real engagement - without making it feel like work.
 
Inside the kit:  
A simple framework to get started  
Ideas for champion-led rollouts  
Tips for making content feel personal, not prescribed  
 
It’s short. It’s sharp. And it’s built for impact.
 
Want to take it further?  
Activate your early influencers with the Influencer Edge Pack — a practical toolkit for building trust through real voices.  
Help your team show up with clarity and confidence with Mastering LinkedIn — a training guide for personal branding, done right.