_edited.png)
Women in marketing and digital marketing leadership
The marketing industry, often seen as a space with significant female representation, still faces a glaring issue: women remain underrepresented in leadership roles. While women make up around 60% of the marketing workforce, they hold only about 30% of senior leadership positions. The challenges extend to digital marketing, where women occupy approximately 35% of leadership roles. Compounding this issue is the lack of racial diversity in these spaces, highlighting a broader need for equity in the industry.
The gender and racial leadership gap
Women are the backbone of the marketing industry, but barriers to leadership persist. These barriers—ranging from unconscious biases to limited mentorship opportunities—make it harder for women to reach executive roles. Digital marketing mirrors this pattern, despite being a relatively new and innovative field.
When we examine racial diversity within leadership, the disparities grow even starker. Leadership roles are predominantly held by white professionals, with significantly lower representation of racial minorities. This imbalance denies companies the benefits of diverse perspectives, which are critical for resonating with global audiences.
The forces driving change
Despite the disparities, change is happening, driven by key factors:
Role models and visibility: Representation matters. As more women and individuals from diverse racial backgrounds rise to leadership roles, they inspire and pave the way for future leaders.
Building inclusive leadership: Organizations have been working to improve representation in leadership by reevaluating hiring practices, addressing biases, and creating pathways for underrepresented groups to advance. By supporting mentorship programs and fostering inclusive environments, businesses are making strides towards leadership that better reflects the diverse audiences they serve.
Entrepreneurship as a pathway: Women are taking leadership into their own hands by starting businesses. Around 40% of small- to-mid-sized digital marketing agencies are women-owned. This entrepreneurial movement allows women to bypass traditional corporate structures and create inclusive and empowering work environments.
Education and advocacy: Programs and communities dedicated to empowering women and minorities are providing the tools and support necessary to navigate and thrive in leadership roles.
What More Can Be Done?
To address these disparities, collective action is required:
Foster inclusive workplaces: Companies must commit to equitable hiring practices, closing pay gaps, and creating environments where diverse perspectives are valued and celebrated.
Mentorship and sponsorship: Senior leaders should actively mentor and sponsor women and underrepresented groups, offering guidance and advocating for their advancement.
Celebrate and support women-led initiatives: Highlight and collaborate with women-owned businesses, ensuring they have the visibility and resources needed to thrive.
Broaden education and opportunities: Develop training programs that specifically address the challenges faced by underrepresented groups and equip them with the skills for leadership.
The rise of women-owned businesses
Women-owned small businesses are driving innovation and inclusivity in the marketing space. By creating their own opportunities, these leaders are not only reshaping the industry but also demonstrating the power of entrepreneurship as a tool for equity. Their success stories deserve recognition and support as they challenge the status quo and inspire others to follow.
International Women's Day
As we celebrate International Women’s Day, it’s essential to honor the women who are breaking barriers and leading change in the marketing and digital industries. It’s also a day to reflect on the work still needed to achieve equity in leadership, for all women and underrepresented groups.
At SiVA, we’re committed to supporting women’s journeys—whether through mentorship, education, or collaboration. Together, let’s build a future where every woman has the opportunity to lead, inspire, and thrive.
Happy International Women’s Day! 💜
