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Case study
Strategic study for a non profit
Client
Minnesota-based nonprofit focused on food security and community outreach
Project type
Pro bono digital strategy engagement
Status
Strategy delivered and ready for implementatin
Background
When I was initially establishing SiVA in late 2024, I partnered with a nonprofit I’d previously supported through corporate charity initiatives.
With existing knowledge of their mission, partnerships, and internal setup, I was able to quickly assess their digital presence and identify opportunities for improvement.
Challenge
The organization needed a clearer, more consistent approach to social media: something that could support fundraising, storytelling, and community engagement without requiring a full-time team.
They were active across multiple platforms but lacked a cohesive strategy and the internal capacity to build one.
Approach
I started with a quick audit of their social channels and their website, flagging technical issues and missed engagement opportunities. From there, I built a social media strategy and a three-month plan
Platform specific guidance
For Instagram, Facebook, and LinkedIn, tailored to different audience segments
AUDIENCE FOCUS
Volunteers,
local community
POST TYPES
Behind-the-scenes
Impact stories
ENGAGEMENT GOALS
Build connection
Drive shares
AUDIENCE FOCUS
Long-time supporters,
partners
POST TYPES
Events,
donor highlights
ENGAGEMENT GOALS
Boost reach
AUDIENCE FOCUS
Corporate partners,
funders
POST TYPES
Partnerships,
thought leadership
ENGAGEMENT GOALS
Build credibility,
attract sponsors
Content themes aligned with their mission, seasonal giving moments, and community impact stories
We focused on low-lift, high-impact content that could be sustained even with limited internal resources.”
Editorial calendar
Editorial calendar with post types, hashtags, and suggested virals
Sample calendar
Peak times for each channel (general and based on analytics of each account):
- General - 8am CST Wednesday
- LinkedIn - 9am CST Wednesday
Date
01/01/2026
Platform
Content
Sample post focused on volunteers, showing the kitchen set up in the morning
Image
Images sourced from free image bank
Notes
This section to be used for approvals / changes etc.
Tool recommendations to streamline scheduling and team collaboration
Website suggestions to improve user flow and support peer-to-peer fundraising
The strategy also included sample posts, tone and tempo guidance, and a modular structure that could be adapted based on internal capacity.
The plan was approved and ready to go
This plan was designed to be modular, ready to implement when the team had capacity, without needing a full-time strategist.”
While it hasn’t been implemented yet due to internal resource constraints, it remains available for future use, and I’m happy to support its rollout whenever the timing works for the team.
The goal wasn’t just to post, it was to build a rhythm that aligned with their mission and momentum.”
A lot of organizations realize they need a digital strategy right when they need it live. This project reinforced how important it is to move quickly, build something actionable, and set teams up for long-term success, even if implementation takes time. Strategy isn’t just about content, it’s about readiness, infrastructure, and timing.